Purpose & Values

Purpose & values

At Kennedy Reid, our values form the foundation of who we are and what we do. Our primary purpose is simple: connecting people to grow together. We’re driven by a genuine commitment to building meaningful partnerships that go beyond filling roles. By truly understanding the people behind every business and career move, we’re able to deliver thoughtful, impactful solutions. Guided by our values, we approach every interaction with passion, curiosity, and integrity.

Our values underpin the way we work, make decisions, and build relationships.

Challenge  We’re not afraid to ask questions, challenge assumptions, and do things differently. For us, it’s about building genuine trust and doing things properly - no shortcuts. We hold ourselves to a high standard because we know that lasting success comes from doing the right thing.

Seek to Understand  Curiosity is at the core of how we work. We take the time to listen, ask the right questions, and truly understand the people and businesses we support. By digging deeper, we uncover insights that lead to innovative solutions, tailored to meet real needs.

Make it Count  We bring energy, passion, and purpose to everything we do. Every conversation, every placement, every challenge, we approach it with intention and a drive to deliver meaningful results. We’re here to make a difference.

Give Back  We believe in the power of community and the importance of giving back. Whether it’s through local initiatives, industry support, or charitable partnerships, we’re committed to making a positive impact beyond the workplace. Contributing to something bigger than ourselves is part of who we are.

Have Fun  While we take our work seriously, we also know how to enjoy the journey. A positive and uplifting environment brings out the best in all of us. Whether we are celebrating successes, sharing a laugh, or simply bringing good energy to the day-to-day, we believe that having fun is essential for doing great work. Our enthusiasm shines through in everything we do.